INTRODUCTION:

Meena Bazaar 2.0 is an upcoming event organized by the Marketing and Event Organizer Team at Sir Syed University. The event aims to bring together various cultural, culinary, and entrepreneurial aspects under one roof. To ensure the success of the event, the marketing team has strategized promotional activities targeting different departments within the university.

PROMOTIONAL STRATEGIES:

SOCIAL MEDIA CAMPAIGNS:

 Leveraging the power of social media platforms such as Facebook, Instagram,the marketing team has initiated a comprehensive campaign. Engaging posts showcasing the highlights of Meena Bazaar 2.0, including sneak peeks of last year stalls, cultural performances, and interactive activities, have been shared regularly. Hashtags like #MeenaBazaar2.0 and #SSUEvents are being utilized to maximize reach and engagement

CAMPUS POSTERS AND FLYERS:

Eye-catching posters and flyers have been strategically placed across different departments, classrooms, cafeterias, and notice boards within the university premises. These promotional materials serve as visual reminders and attract the attention of the university community.

COLLABORATIONS WITH STUDENT SOCIETIES AND DEPARTMENTS:

Collaborating with various student departments and societies, the marketing team has expanded the reach of Meena Bazaar 2.0 promotion. By tapping into existing networks and audiences of these clubs, word-of-mouth promotion has been facilitated. Students are encouraged to share event details with their peers and actively participate in spreading the word.

IN-CLASS ANNOUNCEMENTS:

Utilizing the university’s communication channels, the marketing team has secured slots for in-class announcements. Professors and lecturers have been briefed to inform students about the upcoming event during their sessions. This direct approach ensures that all students, regardless of their online presence, are aware of Meena Bazaar 2.0.

CONCLUSION:

The Marketing and Event Organizer Team at Sir Syed University has implemented a multifaceted promotional strategy to effectively promote Meena Bazaar 2.0 across different departments. Through a combination of digital campaigns, offline advertising, collaborations, and direct communication, the team aims to maximize attendance and participation in this culturally rich and vibrant event.